How to Write a Convincing Business Plan for Investors


A business plan is a document that describes the objectives of your company, what it offers to its customers, and how you intend to market it. It’s not just for investors – it can also be used as a marketing tool to attract new customers.

The how to write a business plan step-by-step is a guide that will help you create a convincing business plan for investors. It includes the steps and provides examples of what goes into creating a business plan.

Raising funds for your company is a big undertaking. To improve your chances of being financed, you’ll need a list of investors to contact and be prepared for investor meetings. You should rehearse your pitch and be prepared to intelligently respond to a variety of inquiries regarding your company.

Investing a little time and writing a business plan is a key to making this whole process much simpler. True, not all investors will want a copy of your business plan. However, creating a business plan will guarantee that you’ve considered every element of your company and are prepared to address any questions that arise throughout the fundraising process.

Why are investors interested in seeing a business plan?

Investors aren’t interested in the business plan paper itself. It’s the information you’ve gained as a result of going through the procedure that matters. A business plan demonstrates that you’ve done your research in terms of figuring out how your company will operate and what objectives you want to accomplish.

When creating a business plan, you must consider factors such as your target market, sales and marketing strategy, the issue you address for your consumers, and who your main rivals are. A business plan gives you the framework to think about these issues and records your responses so you’ll be ready for the inevitable inquiries investors will have about your company.

Even if investors never ask to view your business plan, the preparation work you’ve done will guarantee that you can intelligently respond to the questions you’ll be asked. And, if an investor asks about your business plan, you’ll be prepared to provide it to them. After all, there’s nothing worse than showing up to an investor meeting and being asked for a business plan when you don’t have one.

Investors will want to know about your financial projections in addition to your company plan. They want to know how your company will operate financially, which is often referred to as your “business model.” They’ll also want to know what it’ll take for your company to become successful and where you plan to invest money to expand it. Any company strategy must include a comprehensive financial plan, therefore taking the effort to do so now will pay you in the long run.

What are the things that investors look for in a business plan?


Investors are aware that there is no such thing as a flawless business strategy. After all, they’ve listened to company presentations, read business plans, invested in businesses, and seen them thrive and fail for years, if not decades. “No company strategy survives initial interaction with a customer,” says entrepreneur and investor Steve Blank.

If this is the case, why bother with a business strategy in the first place? What is the benefit of planning, and why do investors desire it if they know it will become obsolete soon?

The key is to value the planning process rather than the end product. Investors want to know that you’ve considered your concept, recorded your assumptions, and are on track to verify those assumptions in order to reduce risk in your company.

So, what exactly do investors look for in a business plan? Here are the most essential elements that investors want to see in your strategy, in addition to the standard parts.

A glimpse into the future

Investors, especially those who are interested in early-stage companies, want to know what your vision is. What direction do you think your business will go in the future? What kind of clients will you have, and what issues will you be able to address for them? Investors want to know that you’re thinking beyond tomorrow and into the future. Your vision may take years to implement — and it’s probable that the vision will alter and develop over time — but they want to know that you’re looking beyond tomorrow and into the future.

Fit between the product and the market, as well as traction

Investors are looking for more than simply a concept. They want proof that you’re helping consumers solve an issue. For you to create a successful company, your consumers must desire what you’re offering, and your business plan must explain the proof you’ve discovered that shows you’ll be able to sell your goods and services to customers. It’s much better if you have “traction” in the shape of early sales and clients.

The amount of money required and how it will be spent

You need to know how much you’re asking for when pitching investors. Your financial projection should be able to assist you in determining this. You’ll want to collect enough money to meet anticipated expenditures and cash flow needs, as well as some extra cash as a safety net. Furthermore, you should explain how you intend to use your money. This section is often referred to as “sources and uses of investment” in a business plan.

A capable management group

A good concept is just a tiny part of the puzzle when it comes to running a successful company. In reality, many individuals have excellent business ideas; those who can execute effectively are the ones who usually succeed. Investors will pay close attention to the part of your business plan where you discuss your management team because they want to know whether you can turn your concept into a profitable enterprise. It’s OK if you have gaps and yet need to recruit critical personnel. The most essential thing is to communicate that you understand what your requirements are.

A plan for getting out

When you get money from investors to establish and develop your company, they want to see a return on their investment. This might happen if you ultimately sell your firm to a bigger corporation or go public. Investors will want to hear your views on a possible exit plan for your company in one way or another.

What papers are investors looking for?


Even if investors never want a comprehensive business plan, your planning process should result in a few essential papers that investors will want to review. Here’s everything you’ll need to pitch investors:

Letter of introduction

Because so much fundraising these days is done through email, you’ll need a succinct cover letter that piques investor interest. Your cover letter should be short, but it should explain the issue you’re addressing for your target market. Great cover letters are often written in a “story” style, which draws readers in with a real-life, relevant example of an issue your consumers are having and how our product or service can help them.

The purpose of the cover letter isn’t to go through every detail of your company. It’s simply to pique an investor’s curiosity and set up a meeting where you’ll have more opportunity to present your company. Make your cover letter succinct, interesting, and to-the-point.

Deck of cards

If you secure an investor meeting, you’ll almost likely require a pitch deck to explain your idea in more depth and demonstrate your company concept. The issue you’re addressing, your solution, your target market, and important market trends will all be included in your pitch deck. Here’s a comprehensive guide to what to include in your pitch deck.

Summary of the executive summary and/or the Lean Plan

It’s possible that you won’t receive a meeting straight soon. A strong executive summary or lean business plan may be requested in response to your cover letter, and here is where a great executive summary or lean business plan comes in useful. While still brief, this document is more comprehensive than your cover letter and provides more information about your company in a page or two. Learn more about what makes a strong executive summary and how to create a lean business plan in this article.

Financial projections

Your financial projections will eventually be requested by investors. A sales forecast, expenditure budget, cash flow projection, profit and loss statement, and balance sheet are all required. If you have previous results, as well as any other important metrics regarding your company, you should share them. Investors will constantly check beneath the hood of your firm, so be prepared to disclose all of the financial facts of how your company will operate.

What should your investor business plan include?

You’ll follow a pretty conventional structure when writing a comprehensive business plan for investors. Of course, you may tailor your plan to meet your specific company requirements. Remember that your business plan is about the planning process that helps you think through and build your company strategy, not the paper you produce. Most investor business plans will contain the following:

Summary of the Report

Your executive summary, which is usually produced last, is a high-level overview of your company. As previously said, you can utilize the executive summary as a standalone document to offer investors with additional information about your company in a succinct manner. Here’s a link to our executive summary guide.


The issue you’re addressing, your solution, and whatever evidence you have to show that people would pay money for what you’re providing are all included in the opportunity part of your strategy. If you have any kind of customer validation, here is where you should put it.

Market Research

Describe your target market and the major developments that are currently affecting it. Is the market gaining traction? Are there any changes in purchasing patterns? What is your company’s strategy for capitalizing on these shifts? Spend some time talking about your competitors and how your target market currently handles their issues, as well as how your solution is better.

Plan for Marketing and Sales

The majority of companies must find out how to spread the word and attract consumers. A marketing strategy that explains how you’ll reach your target market and any major marketing efforts you’ll conduct should be included in your company plan. You should also spend time explaining your sales strategy, particularly if closing clients takes time.

Roadmap / Milestones

Outline the major milestones you want to hit and when you want to hit them. This section should include significant product development dates, essential partnerships you’ll need to form, and any other critical objectives you want to achieve.

Management & Company

This is where you explain your company’s nuts and bolts. What is the structure of your company? What are the names of the people on your team and what are their backgrounds? Are there any key jobs for which you still need to hire?

Plan your finances

As previously said, you’ll need to predict profit and loss, cash flow, and balance sheet. Your financial strategy should be optimistic while still being practical. This is a difficult balance to strike, and your prediction will almost certainly be incorrect, but you must record your assumptions and business goals.


Finally, you may add an appendix to your document if you have any important extra information to offer. Other research, product graphics, or additional information on how you provide your service may all be included.

So, what’s next?

Writing a business plan for investors is essentially just a way to be ready to present your idea to investors. It’s quite unlikely that you’ll be requested for your business plan paper. However, the approach will better prepare you to address any queries investors may have than anything else.

A startup business plan template is a document that can be used to convince investors of the viability of your idea.

Frequently Asked Questions

How do you write a successful business plan for an investor?

A successful business plan for an investor is one that shows the strengths of the company, its market opportunities, and how it will make money.

How do you convince an investor to invest in your business examples?

This is a difficult question to answer, because there are so many factors that can affect an investors decision. If you have a good idea for a business, the best thing you can do is research your market and find out what other businesses in this area are doing. Then, try to figure out how you can be different from them.

How do you convincing a business plan?

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