Here’s How Businesses Can Amplify Their Analytics with Measurement and Oversight Done Right


In the past decade, Software-as-a-Service (SaaS) solutions have revolutionized how businesses operate, enabling them to streamline operations and enhance efficiency from customer relationship management (CRM) platforms like Salesforce, which allow companies to manage and analyze customer interactions and data to productivity tools like Slack and Microsoft 365, which enable seamless communication and collaboration among teams.

Further, cloud-based financial systems like QuickBooks allow for efficient handling of accounting tasks, and Enterprise Resource Planning (ERP) tools like SAP and Oracle help manage business processes in a unified system.

In essence, SaaS solutions have become the bedrock upon which modern businesses build their infrastructure.

The Emergence of SaaS in Data Analytics

The influence of SaaS is now stretching into the realm of data analytics, providing powerful insights into customer experiences. Using these solutions, businesses can dive deep into the nuances of what brings joy to their customers and what aspects of their brand cause dissatisfaction. This enables companies to understand customer behavior, preferences, and trends, turning raw data into actionable insights.

The Underutilization of SaaS Data Analytics Solutions


However, the advent of SaaS data analytics is not without its challenges. Surprisingly, many businesses fail to utilize these solutions to their full capacity. This is often because the individuals responsible for managing these systems are either time-constrained or have only mastered a fraction of the available features.

Consequently, businesses miss out on the full benefits their data analytics solutions could provide, resulting in lost opportunities for enhancing customer experiences and optimizing operational efficiency.

The Rise of Managed Services in Data Analytics

Recognizing these challenges, new solutions are emerging in the marketplace aimed at optimizing the use of data analytics. Managed services are leading this revolution, allowing businesses to outsource their data analytics to experts. These experts can fully harness the power of data analytics tools, unlocking their full potential and delivering insights that businesses may have otherwise overlooked.

“In the quest for business success, the treasure lies in understanding your customers. And while the compass of data analytics points toward this treasure, the journey can be complicated and fraught with missed opportunities. This is where managed services come in – they are the seasoned guides that ensure you don’t lose your way, helping you navigate the vast expanse of data and pinpointing the nuggets of insight that can transform customer experiences and, ultimately, your bottom line. In an increasingly competitive business world, this guidance is not just beneficial – it’s essential.”

HappyOrNot™ has made a name for itself in customer experience optimization, collaborating with thousands of organizations in more than 100 nations worldwide. Their distinctive feedback terminals, known for their easy-to-use smiley-faced buttons, have been instrumental for top-tier brands, including Amazon, Google, and Miami Airport, in collecting real-time customer sentiment data.

The Three Pillars of Managed Services in Data Analytics


The managed services approach typically hinges on three main components:

  1. Measure: This involves systematically collecting data across all customer journey touchpoints. Comprehensive measurement can give businesses a holistic view of their customer’s experiences.
  2. Analyze: After data collection, the next step is the detailed analysis of this data. Advanced tools and methodologies are used to decipher patterns, trends, and insights from the data, providing a granular understanding of customer behavior and preferences.
  3. Educate: The final component is the translation of these insights into actionable strategies. Businesses are educated on tweaking their operations based on the insights derived, enabling them to improve customer experiences proactively.

The Benefits of Managed Services for Businesses

The use of managed services for data analytics offers numerous advantages for businesses. To summarize, these include:

  1. Increased Efficiency: By outsourcing data analytics to experts, businesses can focus more on their core operations, increasing productivity and operational efficiency.
  2. Enhanced Decision-Making: The deep insights managed services provide facilitate data-driven decision-making, enabling businesses to strategize effectively and respond proactively to market dynamics.
  3. Cost Savings: Managed services eliminate the need for businesses to invest heavily in building and maintaining an in-house data analytics team, leading to substantial cost savings.


To thrive in today’s data-driven business landscape, it is essential for businesses not just to adopt data analytics but to utilize it to its full capacity. By employing managed services, businesses can unlock the full potential of their SaaS data analytics solutions, gaining deep insights into their customers’ experiences and using these insights to drive business growth and success. Therefore, managed services represent a smart investment for businesses looking to gain a competitive edge in a world where data is king.