What is the difference between a rose and a daisy? A rose by any other name would smell as sweet.
Who said that which we call a rose by any other name would smell as sweet? is a quote from William Shakespeare’s Romeo and Juliet. The line was spoken by Friar Lawrence to Juliet, who had just asked him what the friar meant when he said that she would not be able to marry Paris after all.
I’m hoping you’ll know the quote I’m referring to. What comes to mind is the film What’s in a Name? Chris Rosica wrote a post called “Not Much” on Friday. People, in my opinion, place much too much emphasis on the name, with little or no economic effect. As a result, I’d want to revisit the process of naming a new company.
- Make sure you don’t cross paths with anybody else’s name. Who wants to get sued? You don’t have to have a particular name that clashes with an existing company if you’re just starting out. Take a look at it. First, do a comprehensive Internet search and, if you can afford it, consult with an attorney. Get a cost estimate before giving the attorney a blank check.
- Don’t get too caught up with the domain name. To start a company, you don’t need your precise preferred website domain name. If it helps, compare amazon.com’s (massive) traffic to that of books.com (tiny). Alternatively, there’s flickr.com (which is massive) and photos.com (tiny). The smaller the font, the better, but avoid frequent misspellings (for example, silent letters, fone instead of phone, and phreak instead of freak). We can’t avoid using paloalto.com for Palo Alto Software, but that one is often misspelled, resulting in people looking for “business plan” instead of “business plan.” We ultimately purchased “bplan.com” since bplans.com was losing traffic to it.
- Make a name for yourself that you can utilize. An example from the real world: I changed the name of Infoplan to Palo Alto Software in 1988. According to a study conducted by a PR buddy, there are 26,000 companies in the United States whose names begin with the letter “info.” So here are some things to think about:
- Is it simple to recall? What is there to say? How do you spell it? Consider the names you use in your daily life–your favorite restaurants, shops, and services. What has proven to be effective for you? Why? I’ve never been able to pronounce Iraila, a local restaurant named for the owner’s mother, and I’ve never visited it.
- Is it perplexing? Is it possible that it’s anything else?
- Is it adorable, or is it a little too cute? Depending on the company and the target audience, cute names may perform effectively or badly. Rhymes, puns, and other forms of humor may be entertaining or irritating. Rhythm and Blooms, a local floral shop, is one of my favorites. FCUK, a British apparel retailer, is not one of my favorites.
- If you follow the first three suggestions, you won’t have to worry about the others. A poor name may be devastating, yet the gap between an okay and a really great name is far less than you would imagine. What matters is the meaning you provide to the name over time as a result of successful commercial dealings.
The a rose by any other name meaning is a question that has been asked for years. Would the same book sell if it was called something else?
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Frequently Asked Questions
Who says A rose by any other name would smell as sweet?
Shakespeare
What smells as sweet as a rose?
A rose is a flower that smells sweet.
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