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Your desk job is hazardous to your health


The World Health Organization (WHO) says that sedentary jobs are responsible for more than a third of all deaths globally. This is because sitting for prolonged periods of time causes health problems such as obesity, diabetes, and cardiovascular disease.

The desk job health risks is a concern that many people have. Many people feel as though they are at risk for serious health problems because of the nature of their desk jobs.

You and/or your workers may be shortening your life if you spend a considerable amount of time sitting at your workstations working on computers.

Doesn’t that sound terrifying? Your chair, according to a recent New York Times story, is your adversary.

It doesn’t matter whether you run every morning or go to the gym on a regular basis. You put yourself at danger of obesity, diabetes, heart disease, a number of malignancies, and an early death if you spend the most of the day sitting – in your vehicle, your office chair, or on your couch at home. In other words, whether you exercise strenuously or not, sitting for extended periods of time is harmful to your health.

So, how do you go about it? You have a desk job and must sit all day, right?


Stand-up desks, according to a recent article in Men’s Health magazine, are the way to go.

Mark Benden, Ph.D., an associate professor of environmental and occupational health at Texas A&M’s health science department, believes that standing more is the single healthiest adjustment that desk jockeys can make.

Stand-up desks are becoming increasingly popular in offices, and employees who use them report less aches and pains overall. The good news is that switching from sitting to standing at work does not have to be expensive.

Almost half of our staff at Palo Alto Software has elevated their workstations. Depending on your requirements, methods vary from a “McGyver” type cobbling together of different common office objects to elevated fixed counter tops to adjustable height desks that are simple to raise and lower.

So, how can you determine which option is best for you? Let’s have a look at some of the advantages and disadvantages.

McGyver is a fictional character.


Sean working at his McGyver station


  • It is inexpensive. Simply gather boxes and other items from around the workplace to have your setup in place.
  • It’s quick. There isn’t much work to be done, and you won’t have to wait for anything to come in the mail. There’s a good chance you won’t even have to leave the workplace.
  • It’s just a matter of time. It’s simple to undo when you change places (plus, all your packing boxes are nearby!) if you opt to return to a sitting desk.


  • It’s not a beautiful sight. For proof, look at the picture.
  • It isn’t particularly adaptable. You may wish to alternate between sitting and standing at different points during the day. It’s inconvenient to have to store all of the boxes and crates you’ve put up to support your hardware.
  • It has the potential to be unstable. When you stack items on top of one other, they tend to fall over. Take precautions!

The elevated counter is permanently installed.


Desi is at her counter, which is elevated.


  • It’s simple. It just takes a few minutes to raise cubicle walls and fixed counters if you already have them.
  • The whole work surface has been elevated. As a result, your coffee cup and mouse are on the same level. It’s critical!
  • It certainly looks better than McGyver.


  • A elevated chair is required. These may be pricey, but you’ll want to sit at least once in a while. You won’t get much work done if you sit too low at your desk, so you’ll need a chair that’s the appropriate height for your elevated desk.
  • There is no such thing as a one-size-fits-all solution. If you share a workspace, you may find yourself with a desk that is ideal for one person but completely unsuitable for another. If workers shift about, you’ll have to raise or lower desks to accommodate them.

Desks with adjustable heights


I’m sitting at a coworker’s height-adjustable workstation.


  • They can be adjusted. You can simply raise or lower these desks depending on whether you want to sit or stand, as the name suggests.
  • Anybody may work at any location. Again, adjustable means you may change the height of the desk to suit any employee.
  • They are transportable. When you change your work area, you must also change your desk-adjuster.
  • They seem to be cool. Adjustable height workstations are much nicer than the McGyver and even slicker than the elevated counter. They show the world that you’ve committed to an ergonomically friendly lifestyle.


  • They are not inexpensive. You’re not necessarily saving money since a simple set-up may cost as much as an elevated chair.
  • They may not be suitable for all hardware configurations. Alternatively, you may find that you need extra accessories (at an additional expense) to get everything in the correct place. Consider the use of large displays, numerous monitors, or further stabilization.

Other factors to consider

Transitioning from standing to sitting should be done in little steps. Stand for 15 minutes, then sit for a half hour (or longer) before gradually increasing your standing time. Even if you completely commit to using a standing desk, you’ll need to experiment to find the optimum stand-to-sit ratio for you.

Consider starting with a McGyver setup to ensure that standing is appropriate for you before investing in anything more expensive. Setting up and dismantling a few boxes and props may be inconvenient, but it’s preferable than spending money on a set you can’t use.

Look down at your toes. What you put on them may make or break your standing desk experience. If you wear high heels or formal shoes, you’ll soon realize they’re not designed to be worn for extended periods of time. If your fashionable shoes aren’t suitable for standing, just take them off or have a pair of cross trainers on hand to wear throughout the day.

Finally, make sure you’re standing on a fatigue-relieving mat, which may help alleviate leg and lower back pain caused by extended standing.

Have you already made the switch to a standing desk? What’s the state of your desk right now? What are the advantages and disadvantages of elevated workstations, in your opinion?


Your desk job is hazardous to your health. This article will give you some tips on how to stay healthy while working at a desk. Reference: desk job health tips.

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Frequently Asked Questions

How does a desk job affect your health?

A desk job can be very unhealthy for your health, as it forces you to sit in one position for long periods of time. The lack of movement and the repetitive motions can lead to muscle aches and pains, back pain, and even carpal tunnel syndrome.

Are desk jobs unhealthy?

The answer to this question is not yet known.

Why office jobs are bad for your health?

The answer to this question is too long for a single response.

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  • sedentary lifestyle

Your Customer’s Buying Process


A customer’s buying process is important to understand before you can provide them with the best product or service.

The consumer buying process with example is a blog about the customer’s buying process. It explains how they are able to buy products and what they are looking for when shopping online.

Do you know how your customers go about making a purchase?

If you offer professional services or other complicated and/or costly goods and services, your consumers are more likely to see purchasing as a process than an event.

If purchasers go through a process to make their choices, it stands to reason that the closer our marketing system is to that process, the more likely we are to be chosen to offer our service. The goal is to give them with the information they need at each stage of the purchasing process so that they can proceed to the next.

Ardath Albee describes a 7-step purchasing process in her book, eMarketing Strategies for the Complex Sale (Amazon affiliate link).

1. Status Quo – beginning to see a problem but not ready to address it 2. Priority Shift – eager to learn about the implications of change for their business 3. Research – devoted to finding a solution to the issue and constructing a business case. He’s on the lookout for specialists as well as realistic results that he can prepare for. 4. Options – Focusing on a few options to create a short list 5. Take a step back – You’re hesitating because of new knowledge or worries. 6. Validation – Has a small list and wants to double-check his assumptions before making a final choice. 7. Decision – You’re ready to make a buy.

Your clients’ purchasing processes may vary somewhat, but I believe this is an excellent place to start, especially if you offer expert services.

One of the difficulties we have is that today’s consumers do most of their research and make early decisions before we are even aware of them. Before speaking with a salesperson, people do research on the internet, chat with friends and colleagues, read newspapers and publications, and so on. It’s not unusual for customers to reach step 4 (or even step 5) of the purchasing process before engaging in a sales discussion with someone from your business.

As marketers, it is our responsibility to offer the information that consumers need at each step of the purchasing process. We assist customers go from one step to the next by giving this knowledge, which shortens their purchasing (and your sales) cycle.

The more complicated the transaction, the more decision-makers and influencers there will be. Don’t forget to provide them the information they need to respond to their inquiries. IMPORTANT – We must give prospects with the knowledge they need to achieve their objectives and determine where they are in the purchasing process.

Actions to take:

1. Spend time learning about your ideal clients and their objectives. 2. Gain a better understanding of how your consumers make purchasing choices. Is your buyer’s purchasing procedure similar to the one described above? Who else can assist them in deciding whether or not to purchase your services? 3. Figure out what information your prospects need at each step of the purchasing process. 4. Start updating your marketing materials. 5. Make it a practice to go through your assumptions and materials on a regular basis and update them.

Rebar Business Builders is owned by Bill Brelsford. Bill works with professional service companies and independent professionals that want to spend less time pursuing business and more time servicing lucrative clients as an Authorized Duct Tape Marketing Coach. web: http://www.RebarBusinessBuilders.com blog: http://blog.rebarbusinessbuilders.com phone: 913.962.9261 email: [email protected] web: http://www.RebarBusinessBuilders.com

The buyer decision process for new products examples is a blog that provides an overview of the buying process. It gives examples on how to implement this process and how it can be beneficial.

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The buying process is different for every product. However, the general steps are as follows:”}},{“@type”:”Question”,”name”:”What are the 5 stages of consumer buying process?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”
The 5 stages of the consumer buying process are awareness, consideration, decision making, action and evaluation.”}}]}

Frequently Asked Questions

What is customer buying process?

The buying process of a customer is to go through the website, find what they are looking for, and then purchase it.

What are the steps in the consumer buying process?

The buying process is different for every product. However, the general steps are as follows:

What are the 5 stages of consumer buying process?

The 5 stages of the consumer buying process are awareness, consideration, decision making, action and evaluation.

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Your Business Needs a Website, But Not a “WEBSITE!”


A website is a necessary part of any business, but not all websites are created equal. There are many different types of websites for different purposes, and businesses should choose the one that best suits their needs.

A small business doesn’t need a website. A website is often an overpriced, underwhelming design that does not fit the needs of your company. Read more in detail here: does a small business need a website.

Focusing on social media (Twitter, Facebook), single landing pages for special deals, or modifying a blog design, according to a recent article in Entrepreneur, you can launch your company online without a website and do it effectively.

Guys, what’s up? I’ve got some good news for you.

You’ve probably heard of Seth Godin, but a blog may also be a website.

And what about a landing page? Most company websites should have a call to action (say “jujubes” and receive 20% off your latte today!) and utilizing an ever-evolving landing page as the website is not only feasible, but also a fantastic concept.

Kirsten Mangers of WebVisible compares these kinds of online presences to “having to maintain a 20-, 30-, or 40-page website,” according to the article.

Yes, it is simpler to manage a single page than it is to create, host, and maintain 40 pages. However, I’ve never seen a regulation stating that a website must be big. It may possibly be that it has more than one page or static content. In the simplest words, a website is a collection of digital assets (web pages, videos, online applications, and so on) that are all addressed to the same URL. That is all there is to it. And for many companies, it is all they need.

Allowing the phrase “A WEBSITE!” to loom bigger than it needs to is a mistake. Your company’s online presence is represented through your website. You may make it as basic or as complicated as you want. Still don’t trust me? One Page Love is a collection of the greatest single-page websites.

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The who needs a website is an article that discusses the importance of having a website, but not just any website.

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No.”}},{“@type”:”Question”,”name”:”Why do some businesses not have a website?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”
Businesses without websites are often small or local businesses that do not have the resources to maintain a website.”}},{“@type”:”Question”,”name”:”Which type of business needs a website?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”
A website is required for any business that needs to advertise or promote themselves.”}}]}

Frequently Asked Questions

Can you have a business without a website?


Why do some businesses not have a website?

Businesses without websites are often small or local businesses that do not have the resources to maintain a website.

Which type of business needs a website?

A website is required for any business that needs to advertise or promote themselves.

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Your Business Lives and Dies By Its Differentiator


The difference between a successful business and a struggling one is often just a single word, but that word can have a huge impact on the success of your company. What is your differentiator?

The what is differentiation strategy with examples is a business strategy that can be used to help your business live or die.

Your Business Lives and Dies by Its DifferentiatorI wish there was a better word, but the best I can come up with is differentiator. It’s what distinguishes you. It’s also known as your secret sauce or competitive advantage. It all comes down to the fact that strategy is all about focusing. It’s very crucial.

One approach to think about it is to imagine how someone who understands your company might explain it to someone else in a few sentences or less. Consider restaurants: “Thai cuisine by the wharf” is a unique selling point. “Fast and cheap hamburgers,” not so much. It’s possible that “healthy fast food” will work. It’s possible that “natural and organic” will suffice.

Years ago, I worked for a computer shop that was battling large box retailers that marketed computers as appliances. They concentrated on providing small company owners with peace of mind. Service, installation, hand-holding, and so forth were their differentiators.

You are not the one who makes the decision. You establish a goal and hope that your consumers would help you achieve it. What you want your differentiator to be in this scary new world we live in today, with social media increasing in significance every day, is only the first step. Then you expect to follow through on your commitment. Then you hope that your consumers understand it, since it will show up in online reviews, comments, and social media discussion.

The best you can do is remember your differentiator while you go about your everyday business, and make sure your message is clear. Synchronize your differentiator as much as possible. For example, the computer shop added service branding to the vans its installers drove around in, as well as a big service counter manned by service experts in white jackets inside the store.

I was reminded of this today after speaking with Two Maids and a Mop, an award-winning home cleaning franchise with a unique selling point: the customers’ performance rating—and only that rating—determines the pay level given to the two team members responsible for cleaning the house. That’s simple to comprehend and explain, and it’s reflected effectively on the website and collaterals. That is a fantastic example.

Know what sets you apart from the competition. It’s something to talk about. Please explain. I hope your consumers agree with you.

The types of differentiation strategy is a business strategy that will help your company live and thrive.

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How to Write an Effective Executive Summary


An executive summary is a concise overview of your report. It provides the reader with a high-level view of what you did and how you did it, without going into too much detail.

An effective executive summary is a short, high-level overview of your paper. It should be written in the voice of an executive summarizing the findings and conclusions of your research. Read more in detail here: how to write an executive summary for a research paper.

An effective and well defined executive summary can be the key to securing funding from a bank or outside investor. See what needs to be included and what the best way to approach writing your summary is.

What is the definition of an executive summary?

Your business plan’s executive summary is a short introduction and summary. It should include information about your company, the issue it addresses, your target market, and key financial figures.

An effective executive summary captures the attention of your reader and informs them of what you do and why they should read the remainder of your business plan or proposal. It’s very uncommon for investors to make a choice based only on the executive summary, therefore it’s critical to get it properly. We’ll teach you how to create an executive summary that distinguishes your business plan from the competition.

Is it essential to provide an executive summary?

Are you putting up a business plan to present to potential investors or bankers? Then you’ll need an executive summary. Regardless of the content, many individuals will just read the synopsis. Others will determine whether or not to read the remainder of the plan after reading the overview. When writing a strategy for outsiders, the executive summary is critical. 

You may not need to create an executive summary if you’re creating a business strategy for internal use only. Some internal plans, such as an annual operations plan or a strategy plan, may benefit from a summary to emphasize important facts and provide a digestible version of the entire plan.

It takes time and effort to write a decent summary, so don’t do it unless you have a business need for it. 

What is the ideal length for an executive summary?

Executive summaries should be as brief as feasible, according to the usual norm. Your audience is pressed for time and attention, and they want to learn as much as possible about your company strategy.

If at all feasible, keep your executive summary within two pages, but it may be longer if required. 

You may even be able to compose it in a Lean Plan style on one page. Here’s where you can learn more about the one-page business plan format and get a template.


1. A description of your product or service, as well as the issue that your company addresses

Include a short explanation of the product or service you’re selling, as well as why it’s important. Your company doesn’t have to solve a broader societal issue, but it should meet a consumer need or a market opportunity.

2. A description of your intended audience

Your target market is those you believe will be your clients. The market is often defined by the product name alone, such as “Peoria’s Best Thai Food” or “Mini Cooper Dashboard Accessory.” If not, a short explanation of your target market—your main audience or the individuals you believe would be willing to pay for your solution—can suffice.

3. The rivalry

Assuming that your firm will face competition (and it will! ), quickly explain how your company will set itself apart. Are you in a pricing war, a quality war, or something else entirely? Here’s a quick summary of what makes your company unique.

4. Overview of Financial Information

If you already have a business, this may be as easy as showing current yearly sales and growth in the previous year. It may be a short explanation of goals for a startup, such as a sales projection target for the following year or three years. A basic highlights chart, a bar chart showing revenue and gross margin over the next three years, is something I often suggest.

5. Your Group

This is particularly critical for new businesses. Investors want to know who is behind the company’s concept and why you and your team are the best individuals to run it. It’s also a good idea to point out any holes in your team and how you plan to address them. If you have any prospective partners or candidates in mind, include them briefly in your complete business plan and elaborate on their credentials.

6. Financial Requirements

If you’re utilizing your business plan to seek funds, your executive summary should make it clear how much money you’re asking for. Investors will want to know this right away, rather than having to go through a business plan to discover it.

Other issues that your executive summary may need to address

Early evidence of success

If you’re a fledgling company, you’ll want to incorporate proof of “traction” in your executive summary if you’re drafting a business plan to seek funds. Consumer survey findings, pre-order statistics for your product/service, or even early sales numbers if you had a soft open or limited time release are all examples of this. It doesn’t have to be much, but any early success demonstrates the validity of your company strategy, product/service, and market research.

Milestones to Come

You may also want to talk about what your company intends to accomplish in the future. This is especially essential for firms in highly saturated or complicated industries, such as medical device and pharmaceutical companies. They must describe where they are in the regulatory approval process and what stages remain.

Financial Stability Evidence

Bankers will check for proof of your financial stability, such as your net worth, assets, and financial history, if you apply for a bank loan. Continue reading for advice on how to write an executive summary for each of these situations.

For investors, here are some pointers on how to write an executive summary.

Understand how your executive summary will fit into your business strategy before you start writing it. The executive summary may be the initial part of your business plan, or it can be a separate document that you intend to distribute without the remainder of the plan.

My opinions are based on eight years of active participation in an angel investment group, more than ten real angel investments, and membership in the Angel Capital Association.

Executive summaries are used by investors to evaluate potential investments.

Angel investment sites such as Gust, AngelList, and others may utilize a well-prepared executive summary to assess interest in candidates. Because introductions result in requests for email summaries rather than complete business plans, you’ll need an executive summary ready to go that entices investors to want to view the whole thing.

When doing due diligence on candidates, investors need the whole business plan.

We’ve never put money into a company that didn’t have a business plan, and your executive summary is crucial to getting your plan evaluated. After we’ve narrowed down the summaries to a select handful that are intriguing enough to investigate further, we’ll study the whole business plan in its entirety. 

For example, three-quarters of the people I work with will read every executive summary that is sent to us. For ideas that spark group interest, we will all read summaries, and half of us will look at the remainder of the plan only if we are still interested after reading the synopsis.

Mention any prior startup experience or industry knowledge.

Let investors know right away whether you have any prior startup experience or expertise, since this makes a big impact. “Bet on the jockey, not the horse,” as the saying goes. Keep it short and sweet, with just a reference to additional material to follow, but make sure you can back up your assertions afterwards.

Describe how much money you want to raise and how you plan to spend it.

Investors want to know quickly whether your startup is in their normal range of interest, and the use of funds makes a difference, too. It’s a summary, so details will come later, but investors want to know whether your startup is in their normal range of interest, and the use of funds makes a difference, too. Spending money to create inventory for current orders, for example, is much less hazardous than spending money to design and prototype a new product. 

In this situation, valuation is debatable. What you think your business is worth is called valuation, and it’s a figure that affects how much ownership you give up for investment. Some investors like summaries that indicate how much money is being made at what value; others prefer to assign the valuation themselves and don’t appreciate companies that push their numbers too soon.

Mention your plan for getting out.

Leave the specifics for later, but investors want to know that you realize that they won’t earn money unless you can sell shares in a few years and get their money back. Too many entrepreneurs believe that all investors want is for them to be successful, but in reality, success means very little without an ultimate exit.

Be persuasion-based, but stick to the facts.

You want to entice your potential investor to continue reading; you want to persuade them to invest in your company. But keep in mind that the facts, not the words, are what persuade. The substance of the summary, not the tone, is what keeps people engaged. Facts that demonstrate traction, market potential, or startup experience are much more compelling than simple claims of greatness.

Avoid common cliches.

If you’re not cautious, there are several very apparent traps that you may fall into. Never, for example, bring up the team’s enthusiasm or commitment—they all have it, therefore it’s pointless. You will lose if you claim that your company is disruptive, game-changing, the next Facebook, or whatever. Instead, prove it with data and let the investors speak for themselves.

Tips for drafting a bank loan executive summary

Bankers, contrary to popular belief, never take chances on business ideas. To entice bankers to continue reading, the executive summary should include the six major elements mentioned at the start of this piece, as well as a few additional points that emphasize stability, assets on the balance sheet, and financial history, demonstrating that the loan is not hazardous. Banking law, with one noteworthy exception, prohibits banks from lending money to companies that lack sufficient assets to pay the entire amount of the loan, plus interest. This is in violation of banking rules.

Professional bankers want a business plan as part of a loan application because they really want to learn about and understand your company, but they do not take chances. This overview is for reassuring and explaining rather than convincing or selling.

So what works for a banker’s executive summary is very different from what works for an investor’s executive summary.

Make a list of your personal assets and liabilities.

Whereas investors want to see startup expertise from the management team, lenders want to see the owners’ personal net worth. The more collateral, money, or other investments you have, the better your chances of getting the loan.

Be open and honest about your financial history and liquid assets.

Bankers want to see previous financial history and bankable assets, much as investors want to see future potential growth. Attempt to have all financial information about yourself, present investors, and any previous companies accessible at the outset.

Demonstrate your potential for stability and durability.

Whereas investors are looking for exits, lenders are looking for future stability from their commercial borrowers. You don’t need precise figures to demonstrate stability, but creating a financial projection that outlines growth, future cash flow, expenses, and sales over the next 1-3 years may help.

Bank loans are exempt from the risk exemption.

One noteworthy exception to the norm that bankers do not take risks was noted before. The government Small Business Administration (SBA) in the United States offers programs that work with local company banks to guarantee some of the riskier small business loans, allowing startups and small companies to borrow money. 

SBA loans, like conventional bank loans, need a strong traditional business plan with an executive summary that covers the five key elements mentioned in the first list. Although you will still benefit from having the financial stability components set out as you would with a bank, the restrictions may be less stringent, allowing riskier companies to get financing.

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6 Points to Consider When Writing an Executive Summary

There are certain basic rules of thumb that will make writing your executive summary simpler and more successful, regardless of why you’re creating it. Here are a few things to keep in mind as you begin:

1. Consider an executive summary to be a sales pitch.

Consider an executive summary to be similar to an elevator pitch, but with more restrictions. A strong summary sells the remainder of the strategy, but it can’t simply be a hard sell—it has to describe the whole thing. At the absolute least, readers expect it to include your company’s, product, market, and financial highlights (see below for more detail on this).

Of course, you’ll emphasize what will pique the reader’s attention the greatest in order to meet the plan’s immediate commercial goal. Your readers, on the other hand, want you to cover the most important topics. It’s more of a summary than a pitch.

2. Finish it last.

Don’t begin drafting your business strategy with the executive summary. Despite the fact that the executive summary comes first in a completed business plan, many experienced entrepreneurs (like me) prefer to write it after they’ve written everything else.

The executive summary should be short—a page or two at most, five on the outside—and emphasize the arguments you’ve made elsewhere in your business plan, so saving it for the end will save you time and effort.

3. Keep your executive summary to a bare minimum.

Keep it short and sweet. Experts I know suggest a single page, a page or two, no more than five pages, and occasionally even more. I believe that little is more. Keep it as brief as possible without omitting anything important. And, since I read hundreds of plans each year, I can’t help myself: one page is better than two, two is better than five, and more than five pages (in my view) is too lengthy.

4. Maintain a straightforward approach.

Don’t overcomplicate or over-explain anything in your summary; form follows function. The majority of executive summaries are brief paragraphs with bullets and subheadings. Illustrations such as a product image or a bar chart with financial highlights are generally nice additions.

5. Determine which parts should be prioritized based on their significance and strengths.

Don’t put the lead in the ground. Make sure the most essential information is at the top of your executive summary. There is no fixed sequence in which the many important elements contained appear; on the contrary, the order should be used to convey importance.

Start with the thing you want to attract the most attention for, then work your way down the list in order of priority. I like summaries that begin with a problem because it adds drama and urgency, which sets the stage for the solution in your company.

6. Make a summary note using it.

Repurpose it as a summary memo after it’s done. It may be used as a standalone “summary note” or as the opening chapter of a formal plan. Instead of a comprehensive business plan, investors often want a short note.

It may be a simple summary in an email or a brief paper attached to an email. You may also use it to create startup profiles on funding sites like Gust and AngelList, as well as to apply for incubators and business plan competitions.

For your executive summary, you may download a template.

Consider utilizing a Lean Plan for your executive summary if you want to start with a template. It’s accessible as a free download on Bplans and includes all you’ll need to know.

Hundreds of executive summary samples are available to see.

Use Bplans’ more than 500 examples of excellent business plans—all of which are accessible for free online—to choose the sample plan that best matches your company’s profile, and then use the free example executive summary from that plan as a reference to help you write your own.

More resources for business planning

  • Over 500 free example business plans from a variety of sectors are available.
  • Template for a business plan: This blank business plan template follows the structure used by banks and the Small Business Administration in the United States (SBA).
  • How to Start a Company: A step-by-step guide to getting your new business off the ground.
  • LivePlan is a simple, cloud-based company planning program that anybody can use. Expert guidance, built-in assistance, and over 500 full example business plans are all included in this online program.

Business planning shouldn't be complicated. Plan, fund and grow your business with a simple, all-in-one platform. Get LivePlan.

The example of an executive summary for assignment is a good example of how to write an effective executive summary. Reference: example of executive summary for assignment.

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An executive summary is a short overview of the rest of your paper that summarizes the main points.”}},{“@type”:”Question”,”name”:”How do you write an executive summary example?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”
This is an executive summary that will cover the basics of what you need to know about the topic.”}},{“@type”:”Question”,”name”:”What should not be included in an executive summary?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”
The executive summary should not include a detailed description of the company.”}}]}

Frequently Asked Questions

What should be included in an executive summary?

An executive summary is a short overview of the rest of your paper that summarizes the main points.

How do you write an executive summary example?

This is an executive summary that will cover the basics of what you need to know about the topic.

What should not be included in an executive summary?

The executive summary should not include a detailed description of the company.

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Writing Web Content: The old rules of editing still apply


The internet is a wild, wild place. And while the rules of writing for the web have changed over the years, there are still some old-fashioned guidelines that can help you write content that will be successful on the internet.

The content writing tips for beginners pdf is a great resource for those who are just starting out. It provides basic information about the old rules of editing still apply.

Is your website bringing in sales or scaring away prospective customers? Consider this: your customer’s initial impression of you and your company is based on how you portray yourself on your website. It matters what you say and how you say it.

There are a lot of great tools out there to help you write engaging content for your website. Copyblogger, for example, is a fantastic resource for tips, anecdotes, and general knowledge on Web copywriting and SEO writing (SEO).

typo3-300x225I came found another site while looking for copywriting classes that provided articles, books, and courses on creating Web content. The term “copywriting” had a mistake in it, much to my astonishment (and pleasure). The title says it all. On the first page of the website!

A mistake on your Home page may be humiliating if you’re a software business or a travel agency, for example. We’ll call a mistake in the first headline a visitor sees EXTREMELY humiliating.

If you’re offering items that teach people how to write Web content, however, your website should include clear, well-edited text. Sloppiness is shown by a mistake in the first phrase. Carelessness. There is an alarming lack of attention to detail. When there are so many comparable materials available and I can get them with a single mouse click, a missing letter in a headline is enough to make me seek for a writing lesson elsewhere.

When I contacted the “expert” in issue, he thanked me for pointing out his error, but he rejected my suggestion that he could be losing clients as a result of his carelessness. “Would you quit reading a book because you discovered a mistake in it?” he said. “If I hadn’t purchased it yet, and there was a mistake on the first page, and it was a book on writing?” I said. “You bet I’d put it down!”

Now I work as a writer and an editor. As a result, my tolerance for mistakes is probably lower than most people’s. However, just because it’s quicker and easier to rectify typos and errors online than in a book, magazine, or newspaper (where the most you can do is issue a correction after the fact), doesn’t mean you shouldn’t proofread, edit, and check your material for errors, misspellings, and typos.

It may seem antiquated, but it is also common sense. It also applies to any website, no matter what you’re offering. You need to make sure you’re not making it simple for your consumers to reject you since they have so many internet alternatives.

1st Web Designer.com picture by Dainis Graveris

Palo Alto Software’s Jay Snider

Writing for the web best practices have been around since the beginning of time. The old rules still apply, and they should be followed to get your content seen by more people. Reference: “writing for the web” best practices.

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The Year’s 10 Best Movies for Entrepreneurs


There are many different types of entrepreneurs. Some are the CEO’s of large corporations, some are the founders of startups, and some just want to make a living doing something they love. Whatever your story is, there is one movie that can help you succeed in 2018.

The best movies for entrepreneurs on netflix are the 10 best movies that came out this year. These movies are great to watch if you want to learn about entrepreneurship, business, or even life.

Carl Casper, a head chef who is dismissed when a video of his fight with a food critic goes viral, is played by Jon Favreau (who also wrote and directed the film). That’s when he decided to establish a food truck in order to rekindle his love of cooking. This is the only film on my list that has an entrepreneur who is really establishing a company. There are also certain narrative points that conveniently brush over how difficult it is to be financed and get started. I particularly loved how it depicted social media’s importance in today’s business environment and how it taps into one of the most compelling reasons why individuals start their own businesses: the desire to be their own boss.


Top Movies - Begin Again

The Weinstein Company’s Begin Again (July 2014);

Begin Again, starring Mark Ruffalo, Kiera Knightley, and Adam Levine of Maroon 5, is a touching, emotional, and optimistic look at the contemporary music business. Begin Again has a really distinct vibe, with complete musical performances throughout. It eloquently exemplifies the creativity and teamwork needed to bootstrap an enterprise. It also provides an intriguing look at how social and new media have aided small artists/entrepreneurs in competing with larger companies with greater resources, similar to Chef. The movie may be a bit too twee at times, with everything unfolding too flawlessly, but if you concentrate on the music, you should be able to silence your inner critic.


Top Movies - Wind Rises

Walt Disney Studio Motion Pictures’ The Wind Rises (February 2014).

Hayao Miyazaki recounts the real tale of Jiro Horikoshi, a renowned Japanese aerospace engineer who developed the WWII Zero fighter, in what is possibly his last film. This wonderfully animated short follows Jiro as he overcomes many challenges (lack of technology, the 1923 Kanto earthquake, etc.) to achieve his dream. Youngsters will most likely lose interest in this tale soon, but I don’t believe children were the target audience for this film in the first place. Instead, entrepreneurs and company owners will identify with Jiro as he seeks information, innovates, learns from his mistakes, and pursues his long-held goal.


Top Movies - WILD

Fox Searchlight Pictures’ Wild (December 2014).

Wild (featuring Reese Witherspoon) is a wonderful tale that shows lean planning in action and is based on the New York Times bestseller memoir. Cheryl Strayed, 26, overpacked her bag with no previous hiking experience and set off on a 1,100-mile trek along the Pacific Crest Trail. With each fresh setback, she was forced to learn and adapt, challenge her assumptions, and find a way to succeed on her path. Witherspoon’s performance has gotten her Oscar attention, and the narrative will captivate you.



Interstellar (Paramount Pictures, November 2014)

What does saving mankind by going across space and time have to do with entrepreneurship? “We used to gaze up at the sky and wonder about our position among the stars,” says a character in the film, and this is a decent response. Now all we can do is gaze down and worry about our squalid abode.” Perhaps you’ve heard headlines claiming that America’s entrepreneurial spirit is dwindling. Interstellar is a film that praises humanity’s ability to dream. We send a rocket into space for the same reason we start a new company: we must continue to push ourselves beyond our boundaries. We are the forerunners. We are forward-thinking. We fantasize. If you need a reminder of why that is, Christopher Nolan’s new picture is just what you need.


Top Movies - unbroken

Unbroken (Universal Pictures, December 2014)

Louis Zamperini’s tale is unlike any other you’ve heard before, according to another New York Times bestselling adaption. Unbroken is an inspiring biopic directed by Angelina Jolie about one of the most brave and determined individuals in modern history. Since the film has just been available since Christmas Day, I won’t go into too much detail, but let me just say that Louis’ tale should serve as an example to any entrepreneur or company owner (or anybody for that matter) who has the courage to persevere in the face of hardship. Unbroken will remind you to never give up. Interstellar may remind you to dream, and Wild may remind you to learn from your mistakes, but Unbroken will remind you to never give up.


Top Movies - lego movie

Warner Bros. released The Lego Movie in February 2014.

Ignore the accusations that this film has a “anti-business” motive. Anyone who has been engaged in the start-up, growth, or management of a company will recognize the central theme of this animated film: innovation is great, and you should embrace what makes you different. You may create parallels to innovation, product differentiation, and other tried-and-true business principles as an entrepreneur, but don’t force the analogies to work. The goal is to have a good time, and I promise you’ll be singing “Everything is Awesome” for days.


In addition to several excellent narrative films produced this year, I would suggest the following three documentaries:



Projector Media’s Alive Inside (October 2014).

You may be acquainted with this YouTube video of an alzheimer’s patient who seems to come to life with dialogue after hearing some of his favorite music from his youth. The clip was taken from the lengthier documentary Alive Inside, which shows the effectiveness of music therapy in the treatment of alzheimer’s and dementia in elderly men and women. While the outcomes of this music therapy are intriguing, the documentary also follows social worker Dan Cohen as he tries to raise grassroots support and government financing for his non-profit, Music and Memory. Anyone interested in starting a non-profit organization will find this documentary interesting.



The Great Invisible (March 2014) is a limited-edition film.

Most people remember the 2010 BP oil disaster in the Gulf of Mexico, the massive ecological and economic devastation it caused, and the subsequent public relations nightmare. A documentary film team now offers us an intimate view, four years later. The Fantastic Invisible is a great reflection on all the things you shouldn’t do as a company owner, including interviews with local residents, former workers, and oil executives. Even if you don’t manage a multibillion-dollar oil firm, there are lots of things to think about when you start your own company. Where are you prepared to scrimp on expenses? What are your business ethics values? When you make a mistake, what should you do? Use this documentary to ask yourself these crucial questions and to learn from other people’s mistakes. The film is now only available in restricted distribution.


Top Movies - VIDEO GAMES

Video Games: The Movie (available on Netflix Instant in July 2014)

Video Games: The Movie, narrated by Sean Astin, is a visual history of the video game business. From pioneering engineers in the 1960s to today’s multibillion-dollar business. If you’re unfamiliar with the industry’s inner workings, this video gives you a good introduction and a peek into the future of this unique kind of entertainment. Entrepreneurs may view the video game business as a possible opportunity for new enterprises since there is lots of space for new market entrants.

What were your top picks for the best films of 2014? Please leave your suggestion in the comments section below.

The startup movies are a list of 10 movies that highlight different aspects of entrepreneurship. These films are recommended to entrepreneurs who want to learn more about the world of startups.

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If you are looking for a business idea, I recommend watching The Innovators Dilemma by Clayton M. Christensen.”}},{“@type”:”Question”,”name”:”What are the top 10 movies in the last 5 years?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”

1. Black Panther
2. Avengers: Infinity War
3. Jurassic World: Fallen Kingdom
4. Incredibles 2
5. Ant-Man and the Wasp
6. Deadpool 2
7. Mission Impossible Fallout
8. Solo: A Star Wars Story
9. Star Wars: The Last Jedi
10. Ready Player One”}},{“@type”:”Question”,”name”:”How do you start a movie business?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”
There are many ways to start a movie business. You could buy a theater, make your own movies, or invest in other peoples movies.”}}]}

Frequently Asked Questions

What should entrepreneurs watch?

If you are looking for a business idea, I recommend watching The Innovators Dilemma by Clayton M. Christensen.

What are the top 10 movies in the last 5 years?

1. Black Panther 2. Avengers: Infinity War 3. Jurassic World: Fallen Kingdom 4. Incredibles 2 5. Ant-Man and the Wasp 6. Deadpool 2 7. Mission Impossible Fallout 8. Solo: A Star Wars Story 9. Star Wars: The Last Jedi 10. Ready Player One

How do you start a movie business?

There are many ways to start a movie business. You could buy a theater, make your own movies, or invest in other peoples movies.

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Yes, for the last time, you need a plan!


Your plan is not a plan. It’s just a wish list of things you want to happen.

The is a business plan necessary is a question that has been asked for the last time. Yes, you need a plan!

I believe we all at Palo Alto Software feel like broken records at times. Yes, I understand that it is our responsibility to encourage individuals to create plans. It is, after all, our livelihood. I sometimes feel like a dentist reminding folks that flossing is very necessary. We’re all aware that flossing is a good idea. We understand that it will help to maintain our gums, teeth, and mouth healthy. Many of us, though, just do not do it.

This is also true when it comes to planning. People are aware that they should. People feel somewhat bad for not having one, but company owners who don’t have one will give you a million reasons why they don’t have time to do so. When they eventually go out of business, they blame their consumers, their suppliers, and the economy. However, they seldom say:

“Wow, I blew everything because I didn’t prepare my company properly. I failed because I had no idea where my company was going.”

Planning doesn’t have to take up a lot of time. You may create a business plan that just provides you some direction and objectives to achieve. You may create a strategy that changes as your company expands. It is NOT required that you have a 50-page written document. You should read Tim Berry’s articles on the PLAN AS YOU GO BUSINESS PLAN if you haven’t already. He has developed a fresh approach to planning that is appropriate for today’s entrepreneur. Be agile, adaptable, and creative. However, as Susan Schreter points out in her yesterday’s Inside Entrepreneurship column:

“I hope you find time to establish goals and plan your company. After all, having the location makes it simpler to travel to your destination.”

Palo Alto Software is now my company. And, really, really, really, really, really, really, really, really, really, really Without a strategy, I wouldn’t be able to manage my company successfully. How could I know if I’m doing a good job if I don’t know what figures we want to hit and what methods we’ll employ to get there if I don’t know what numbers we want to hit?

-Mommy CEO, Sabrina Parsons


The what are the dangers of an entrepreneur starts a business without a business plan is a question that has been asked many times before. An entrepreneur will be able to start their own business, but they need to have a plan in order for it to succeed.

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You Have to Blow it Sometimes


In the world of business, there are many things that you have to do in order to succeed. Whether it is a new product launch, a new marketing campaign, or an important negotiation, sometimes you have to take risks and make big decisions. This can be difficult because often times when you make a risk-based decision, it doesn’t always work out the way that you had hoped.

The dirty riddles with answers is a blog that provides riddles and answers. It’s a great way to get your mind going, or to pass the time when you’re bored.

I wrote about Guy Kawasaki’s list of five lessons he’s learnt as an entrepreneur the other day. His list reminded me of one very significant fact I’ve faced with over the course of my more than 25 years as an entrepreneur.

You Make Errors Starting, developing, and operating a company requires a constant stream of decisions, decisions, and more decisions. You can’t accomplish it without making errors every now and again. You can’t possibly be correct all of the time.

When I write it down in words, I hope it appears self-evident. However, the consequences are less apparent. If you’re going to establish, develop, and manage a company, you’d best be prepared to cope with the errors that will inevitably follow you. You can either look back and drive yourself insane, or you can look ahead and keep trying.

Many activities include a lot of trying and failing. Getting a hit one out of every three attempts is much better than average in baseball. In baseball, the pitcher is allowed to throw three poor pitches before the hitter is given a free base. In basketball, a team that makes 50% of their shots is doing well. They play 90 minutes of soccer and score one or two goals per team on average.

Another of these pursuits is business. You should expect to make errors. After the fact, don’t think about them. Deal with the error, figure out what went wrong, and figure out what should happen next and why–then go back to work.

The tricky riddles with answers is a blog about life’s tough questions. Each post contains a tricky riddle, and the answer to that question.

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Your Brand’s Tone of Voice: Why It Matters and How to Craft It


Your tone of voice is the way you communicate with your customers. It’s how you speak to them, and it can be as simple as a phrase or as complex as an entire marketing strategy. But what exactly is tone of voice? And why does it matter?

Tone of voice is the way a brand communicates with its audience. It is the voice that brands use to convey their message. The tone of voice can be in written form, in spoken form, or both.

This post is part of our “Business Startup Guide” – a collection of our articles that will help you get up and running quickly!

To engage with consumers in a meaningful manner, you must first craft and define your brand’s tone of voice. In fact, it serves as the bedrock for all of your marketing efforts.

Building a connection with your consumers is at the heart of branding. Your voice tone conveys who you are and why a consumer should purchase your goods or service.

Customers will feel motivated to discover more about your business if your tone of voice is engaging. Customers will have greater faith in your ability to provide excellent goods or services if your tone of voice is constant.

On the sixth edition of The Bcast, Bplan’s official podcast, Peter and Jonathan discuss Palo Alto Software’s tone of voice: Subscribe to The Bcast on iTunes by clicking here »

Let’s look at what a brand’s tone of voice is, why it’s important, and how to create it.

What is the tone of voice of a company?

The tone of voice of your brand is how you connect with the rest of the world. From a printed flyer to a website, it covers all of your textual marketing materials.

Your company’s personality is reflected in your tone of voice, just as your own personality is reflected in your tone of voice. Consider a nice person you know. Their voice has a welcoming, friendly, and warm tone to it. Consider someone who is a risk taker. Their voice has a powerful, confident, and somewhat forceful tone to it. The tone of these people’s voices may assist you figure out how to communicate with them.

This is why it’s critical to nail down your company’s tone of voice so that your consumers can connect to you in the manner you desire.

The tone of a company’s voice is consistent. Here are a few examples. Consider the case of Apple. Their “friendly genius” voice has an engaging, casual, and clever tone to it.

Screen Shot 2015-10-01 at 3.05.39 PM

Advertisement material from the new iPad Pro’s features page.

Consider Harley-Davidson. Their voice has a defiant, strong, and passionately independent tone to it. Take a look at this example of a promotional image:

Screen Shot 2015-10-01 at 3.11.13 PM

From Harley-“Learn Davidson’s to Ride” section, an example of voice tone.

Do you see the distinction?

Why is a company’s tone of voice important?

Consider this scenario: Harley-Davidson issued an e-blast to its loyal consumers with the subject line, “We warmly welcome you to visit our showroom.” Isn’t the stiff, formal, and excessively courteous tone of speech perplexing?

“Claim your independence,” for example. Grab a Harley-Davidson by the handlebars today,” would be much more in keeping with the Harley-Davidson tone of speech.

So, how can you choose the appropriate tone of voice for your company?

Knowing your genesis story—basically, why your business exists—is the first step in establishing the appropriate tone of voice for your brand.

[pullquote] Knowing your brand’s genesis story can assist you in determining its tone of voice. [/pullquote] Let’s take a look at Nike:

Phil Knight was a University of Oregon track and field athlete. He was annoyed that he couldn’t find a running shoe that would support his feet and allow him to perform at his best.

They developed the renowned “waffle iron” sole with Bill Bowerman, the University of Oregon’s track coach. This sole significantly improved a runner’s ability to run quickly while avoiding injury.


One of the original Nike waffle trainers, which is currently on display at the company’s headquarters. Oregon Live provided the image.

As a result, Nike’s founding narrative revolves on high-level athletic performance. It’s no surprise that Nike’s voice is aggressive, motivating, and self-assured. That’s the strength of understanding where you came from.

Consider your brand as a real person after you’ve figured out your genesis narrative. What celebrity would you choose if your brand walked into a room? What about Michael Jordan? Julia Child, perhaps? George Clooney, perhaps?


Consider your company like a body of water. Is it going to be a raging river? Or maybe a beautiful marble fountain? Would your brand be a plaid flannel shirt if it were a shirt? Is it an Oxford button-down or a blazer?

The more vividly you can see your brand in full color, the more you’ll be able to determine what tone of voice is appropriate.

What happens once you’ve established your brand’s tone of voice?

Congratulations! You’ve figured out what your brand’s tone of voice is. So, what’s next?

Consistency is key! Make sure all of your messages calm and comfort your reader if your brand’s tone of voice is nurturing.

Make sure your marketing language is calm and polished if your brand’s tone of voice is professional.

Take the Brand Genie quiz if you need more assistance determining your brand’s tone of voice. The Brand Genie will tell you what brand you should be in only twelve questions, including your tone of voice. Download our free branding checklist today!

The tone of voice guidelines pdf is a document that was created by the British Standards Institute. It provides a guideline on creating a tone for your brand’s voice.

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Brand tone of voice is important because it helps set the mood and tone for a company. It also helps to establish a sense of identity and meaning for a product or service.”}},{“@type”:”Question”,”name”:”What is brands tone of voice?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”
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Frequently Asked Questions

Why is brand tone of voice important?

Brand tone of voice is important because it helps set the mood and tone for a company. It also helps to establish a sense of identity and meaning for a product or service.

What is brands tone of voice?

Brands have a tone of voice that is consistent with their brand values. For example, Nikes tone of voice is Just Do It.

Why does the tone of voice matter?


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